Second season of Coca-Cola project "Recycle me. Give me a new life." successfully implemented in partnership with Mercator and Pika Kartica

The result of this year's "Recycle me. Give me a new life." joint actions of Coca-Cola in Bosnia and Herzegovina, Mercator in BiH and Pika Kartica is 227,644 PET bottles collected thus awarding 22,746.40 BONUS MARKS on Mercator Pika cards to all citizens, card holders, who diligently and devotedly participated in the action during June and July.

This year's action by partners Coca-Cola in Bosnia and Herzegovina, Mercator in BiH and Pika Kartica showed that with a joint effort we can influence habits and properly dispose of PET packaging, giving it a new life. Consumers have, since early June, when the activity carried out as part of Coca-Cola's global program "World without Waste" officially commenced, brought bottles from their homes to six selected Mercator hypermarkets. Thus, they showed dedication and commitment to environmental protection through the recycling of XYZ amount of PET, and demonstrated that there is an awareness of the importance of responsible waste management.

"The past two years of project implementation have shown that a large number of citizens are engaged in collecting PET packaging for recycling. Coca-Cola in Bosnia and Herzegovina as a socially responsible company continuously works on innovation, establishment, development and preservation of partnerships for sustainability. A key component of all our strategies and activities is to increase the positive impact on the environment through joint activities with partners on responsible and proper disposal of packaging waste as a prerequisite for recycling," said Bruno Jelić, director of the Corporate Affairs and Sustainability Department at Coca-Cola HBC Adria.

Waste management is crucial in the fight against climate change. Recycling reduces the amount of waste in landfills, and saves energy and resources needed to produce new materials. Every step we take towards better waste management, whether it's recycling, composting or innovation in waste treatment, contributes to protection of the planet.

"In addition to the fact that Coca-Cola in Bosnia and Herzegovina is one of our key and long-term suppliers, it is our significant and reliable partner in the implementation of a number of socially responsible projects that we have been implementing together on the BiH market continuously for years. It is my pleasure to point out that for the second year in a row we have successfully implemented the project "Recycle me. Give me a new life." thereby actively influencing the change of habits and educating our society about the importance of collecting and properly disposing of PET packaging waste. We at Konzum and the Forten Group pay considerable attention to and strongly support projects aimed at preserving our environment as one of the key ESG principles of our business," said Haris Arnautović, Head of Marketing at Konzum d.o.o. Sarajevo, which manages the Konzum and Konzum brands on the BiH market. Mercator.

The companies Ekopak and Eurobeta have ensured proper management of waste beverage packaging this time as well. These are partner organizations and leaders in the waste management sector in BiH, specialized in waste collection and recycling.

Coca-Cola HBC is the leading global beverage company in the field of sustainable business according to the Dow-Jones Sustainability Index (DJSI). Through a comprehensive multi-year program, World Without Waste is actively working on finding and applying solutions to challenges related to packaging. As a socially responsible company focused on sustainability, it also wants to point out the importance of responsible management and proper disposal of beverage packaging in Bosnia and Herzegovina.