Inside the bottle

  • Sugar Sugar

    Eating and drinking less sugar is an important issue for many people. So we’re taking action to help them drink less sugar. 

    We support the recommendation by health authorities, including the W.H.O., that people should limit their intake of added sugar to more than 10% of their total energy/calorie consumption. We’ve begun a journey toward this goal.

    We’re rethinking many of our recipes to reduce sugar, because while sugar in moderation is fine, too much isn’t good for anyone. 

    We’re making low and no-sugar versions of the drinks you love easier to find in more places.

    We’re shifting our marketing dollars to make people more aware of low-and no-sugar options.

    We’re bringing to market great-tasting new sugar alternatives.

    We are fully committed to helping consumers better control the amount of sugar they get from our drinks. 

  • new-recep new-recep

    We’re looking for ways to make many of our beverages better and more nutritious whenever we can by providing vitamins, minerals and electrolytes that help fuel your active body. 

    We’re also adding new, sophisticated flavors to help us keep up with consumers’ rapidly evolving taste preferences. 

  • product-choice product-choice

    We may be The Coca-Cola Company but we realize everyone doesn’t drink soda. So we’re making many other drinks such as organic tea, coconut water, grab-and-go coffee, juices and purified water available to more people in more places.