Our Way Forward

Our Way Forward is how we are evolving our long-term business strategy to become even more responsive to people’s  changing tastes and needs. 

We know that consumers want to manage their Sugar intake and that not everyone drinks Sparkling softdrinks. Thats why we are leading with the following plans – both inside and outside the bottle.

INSIDE THE BOTLLE 

  • REDUCE SUGAR
  • EVOLVE RECIPES
  • DIFFERENT DRINKS

OUTSIDE THE BOTTLE

  • CONVENIEN PACKAGES
  • ACCESSIBLE INFORMATION
  • NO ADVERTISING TARGETED TO KIDS UNDER 12