Our vision and purpose
Our vision is to be the leading 24/7 beverage partner – growing with our customers by ensuring we have a beverage for every consumer moment around the clock.
Our purpose
We are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.
Growth Story 2025
To deliver on our vision, we introduced a new strategy in 2019. Growth Story 2025 gives us a roadmap to grow with our customers and to delight consumers across our 29 markets, around the clock. We do this by empowering our people and building trust by operating our business responsibly and sustainability.
Built on five key pillars of growth, each of which is a core strength or competitive advantage, our 2025 strategy is underpinned by new Growth Mindset Values and guided by ambitious targets. This plan to achieve our vision reflects the significant opportunities ahead that will help us deliver growth and value for our Company and all of our stakeholders.
Read more on our purpose, vision and Growth Story here.
Our people
Coca‑Cola HBC is made up of more than 33,000 passionate, diverse and committed professionals. Identifying, nurturing and cultivating their talent is key. Our structure, large geographical footprint, and the diversity of markets provides our people with valuable and versatile operational experience. In turn, this comprehensive understanding of our business allows them to make a tangible contribution to our growth. There is absolutely no doubt that our approach to talent development has been a critical part of our growth and success.
Our Growth Mindset Values
Everything starts with our values. They are what make us different and motivate, inspire and energise us to help us reach our goals.
- Customer First
- We over I
- Deliver Sustainably
- Make it Simple
Our growth pillars
Our 2025 strategy is built upon five key pillars of growth – each of which is a core strength or competitive advantage, reflecting our capabilities and the significant opportunities that will help us deliver another step up in performance through 2025.