Water stewardship

As part of our water stewardship strategy we partner with international and national governmental and non-governmental organisations to preserve and protect important watersheds, such as the Danube, Sava and other rivers, their basins and watershed areas, including wetland habitats and biodiversity.

In 2014, we signed a seven-year partnership with WWF (World Wide Fund for Nature) for the renewal of the wetlands and the flooded areas along the Danube in six European countries (Austria, Bulgaria, Croatia, Hungary, Romania and Serbia).

Additionally, Coca‑Cola HBC Croatia, Croatian Ministry of Regional Development, Forestry and Water Management and Sava Basin Commisio have been conducting a joint project “Our beautiful Sava” dedicated to the protection of water resources in the Sava River basin and the promotion of water preservation in Croatia.

Active lifestyles

As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system. “Happiness is Movement” is a project that has been implemented by the Coca‑Cola system in Croatia since 2013 with the aim of promoting active lifestyles and the importance of regular movement. In 2016. Coca‑Cola in Croatia has started a new initiative – opening of Happiness is Movement active zones (outdoor gyms) across Croatia.

Youth development

Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding. We support youth development, and our programmes aim to help young people develop self-esteem and leadership skills. With our Youth Development platform, we organise the management trainee programme, Career from the Bottle, and youth program Coca‑Cola Youth Empowered.

Emergency relief

We have a strong relationship with National Red Cross.

This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water – for example, during the floods in the Balkans during the summer of 2014.

In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.

We invested over 600 hours in volunteer work for emergency relief in 2014 and, along with the Coca‑Cola system, provided help to affected areas amounting to approximately 1 million kunas.