Putting our customers first

At Coca Cola HBC B-H customers are central to the way we do business.

Customer preference is a core value of our business. For us, it means building true partnerships that create sustainable value and profitable growth for both our business and our customers, across all key channels.

Our customers include hypermarkets, supermarkets, discounters, kiosks, petrol stations, cinemas, leisure parks, hotels, restaurants and cafés, among others. 

By finding new ways to win together in the marketplace, we aim to be the preferred supplier to all of our customers. To achieve this, we’ve adopted a comprehensive set of initiatives designed to build collaborative customer relationships and ensure excellent execution.