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VOLUNTEERS COLLECTED WASTE IN MOSTAR WITHIN THE COCA-COLA PROJECT FROM SOURCE  TO THE SEA

OIDM_M_Od izvora do mora u kampusu Univerziteta Dz. Bijedic u Mostaru OIDM_M_Od izvora do mora u kampusu Univerziteta Dz. Bijedic u Mostaru

The action of cleaning and separate collection of waste in the campus of Džemal Bijedić University in Mostar brought together volunteers of all generations of this city. Today's action within the From source  to the sea project covered the wider area of the campus, as well as several smaller illegal landfills on the very edge of this part of the city. The Mostar action is the third of five cleaning actions planned as part of the project during this year, which Coca-Cola, in cooperation with its partners, and with the support of non-governmental organizations and institutions, is implementing at different locations in the country.

The previous two cleaning campaigns in the area of the Municipality of Novo Sarajevo in Sarajevo and in Banja Luka involved more than 250 volunteers. Parks, promenades and picnic areas in these two cities have been cleaned, while the campus of the University of Mostar is a new location.

Coca-Cola in Bosnia and Herzegovina organized the actions in partnership with Konzum in BiH, in cooperation with UG "Ruke", which is the carrier of the activities of the global initiative Let’s do it in BiH, and local non-governmental organizations active in the field of environmental protection.

Raising awareness of the importance of responsible waste management and separate collection of packaging waste, as well as encouraging actions to clean up water and land surfaces, and generally preserving the environment, are the foundations of the From source  to the sea project. The main goal of the project is to encourage and promote education and strengthening of citizens' awareness of the importance of responsible disposal of packaging waste, and especially separate collection of waste that enables recycling.

Last year, more than 500 volunteers took part in actions held in seven cities and municipalities where they collected more than five tons of packaging waste. Raising awareness of the importance of responsible waste management and separate collection of packaging waste, encouraging actions to clean up water and land surfaces, and generally preserving the environment, are the foundations of the From source  to the sea project.

In 2022, the From source  to the sea project continues with actions to collect packaging and other waste in Zenica on Friday, June 24, and the final, on June 29, at Veliko polje in Igman. Coca-Cola in Bosnia and Herzegovina provided instructions and equipment necessary for waste collection, and actions in local communities are coordinated by non-governmental organizations gathered around the same mission - a world without waste.

The project is also supported by the Ministry of Agriculture, Forestry and Water Management of Republika Srpska, the Environmental Protection Fund of the Federation of Bosnia and Herzegovina, the Agency for the Water Area of the Adriatic Sea, PI Vode Srpske, the Municipality of Novo Sarajevo, the City of Sarajevo, and the companies Ekopak and Euro Beta, which will take care of the removal collected waste.

From source  to the sea is part of the long-term comprehensive plan World without waste by which Coca-Cola has committed, among other things, to collect and recycle the same amount of bottles and cans as it puts on the market by 2030, and that the share of recycled materials in primary packaging must be at least 50 percent. By 2025, all primary packaging will be fully recyclable. Over the past 10 years, Coca-Cola has reduced the weight of the plastic bottles it produces in its plant by a total of 7%. An innovation in the production facility is a new type of plastic cap which, based on a 26% lighter weight, will contribute to reducing the use of plastic by almost 50 tons in 2022.