The last action of this year's edition of the From source to the sea project gathered more than a hundred volunteers in cleaning and separate collection of waste in Veliko polje, on Igman. During the five cleaning actions in Sarajevo, Banja Luka, Mostar, Zenica and Igman implemented this year, more than five hundred volunteers of various generations joined together with Coca-Cola to achieve the common and global mission - a World without waste.
"I am happy that today I can greet more than a hundred volunteers on behalf of Coca-Cola in Bosnia and Herzegovina, at the fifth clean-up campaign with which we end this year's edition of the From source to the sea project in Bosnia and Herzegovina. This year, we are proud of the fact that through five clean-up actions we managed to gather more than 500 volunteers in Sarajevo, Banja Luka, Mostar and Zenica, who collected more than five tons of waste in less than a month," said Faruk Kovač, expert associate for corporate affairs and sustainability of Coca-Cola HBC Adria.
The implementation of this year's project From source to the sea began with the action of collecting packaging waste in Sarajevo - along Miljacka near Vilsonovo and towards Velešići. Then Dr. Mladen Stojanović Park and the Suturije picnic area in Banja Luka, the Džemal Bijedić University campus in Mostar, and last week the Kamberovića polje, along the Bosna River in Zenica, were cleaned. The action on Veliko polje on Igman was the finale of this year's edition of the project.
Coca-Cola in Bosnia and Herzegovina organized the actions in partnership with Konzum in BiH, in cooperation with UG "Ruke", which is the carrier of the activities of the global initiative Let’s do it in BiH, and local non-governmental organizations active in the field of environmental protection.
The main goal of the From source to the sea project is to encourage and promote education and strengthening of citizens' awareness of the importance of responsible disposal of packaging waste, and especially separate collection of waste that enables recycling. Last year, more than 500 volunteers took part in actions held in seven cities and municipalities where they collected more than five tons of packaging waste.
This year as well, Coca-Cola in Bosnia and Herzegovina provided all volunteers with instructions and equipment necessary for waste collection, and the actions in local communities were coordinated by non-governmental organizations engaged in the field of environmental protection.
From source to the sea is part of the long-term comprehensive plan World without waste by which Coca-Cola has committed, among other things, to collect and recycle the same amount of bottles and cans as it puts on the market by 2030, and that the share of recycled materials in primary packaging must be at least 50 percent. By 2025, all primary packaging will be fully recyclable. Over the past 10 years, Coca-Cola has reduced the weight of the plastic bottles it produces in its plant by a total of 7%. An innovation in the production facility is a new type of plastic cap which, based on a 26% lighter weight, will contribute to reducing the use of plastic by almost 50 tons in 2022.
Coca-Cola in Bosnia and Herzegovina stopped using plastic wrap and started using KeelClip™, an innovative minimalist cardboard packaging that can be fully recycled. KeelClip™ will be used on all packages of up to six cans of Coca-Cola, Coca-Cola Zero and Schweppes, and will then be extended to part of the rest of the range of non-alcoholic carbonated beverages that come to the market in cans.
