The prize game organized in Bosnia and Herzegovina as part of the global “Share a Coke” campaign has come to an end. This year’s campaign delighted fans of the world’s most popular beverage and brought special joy to the winners selected at the conclusion of the prize draw. Behka and Stevica were awarded the two grand prizes – two Fiat 500 DOLCEVITA cars.
“I’m happy to congratulate Behka and Stevica, as well as the other winners of more than 200 prizes we prepared. This year’s ‘Share a Coke’ campaign in Bosnia and Herzegovina brought something truly unique – a prize game that embodies the true spirit of sharing and serves as a way to thank our consumers for their trust and loyalty. Behind it stands a team of passionate and dedicated people from marketing and sales, whose creativity, energy, and commitment brought every detail to life – from concept to execution. To Behka and Stevica, I say congratulations – enjoy your prizes and drive safely,” said Dimitris Rompis, General Manager of Coca-Cola HBC Adria, during the award ceremony.
The global campaign, relaunched by Coca-Cola this year in Bosnia and Herzegovina, connected a large number of participants and fans of the legendary beverage, celebrating the magic of personalized connection and everyday sharing.
“This year’s ‘Share a Coke’ campaign brought something truly special – not just through personalized bottles and attractive prizes, but through the emotions we share with our consumers. It’s not just about the cars we awarded, but also the iPhones and every prize we handed out – all symbolize our gratitude and dedication. Behind this campaign is a team of exceptional people who worked for months with enthusiasm, creativity, and commitment. From the first idea to final execution, every step was guided by the desire to offer our consumers an experience with real meaning. I’m proud of the team and grateful to all consumers who participated in the prize game. This is a celebration of connection, trust, and the Coca-Cola spirit that brings us all together,” said Dino Bajrić, Portfolio Manager at Coca-Cola HBC Adria.
As part of the prize game, consumers had the chance to win valuable prizes, including two Fiat 500 Dolcevita cars, iPhone 16 Pro Max devices, and annual Deezer Premium subscriptions by purchasing Coca-Cola products (Original, Zero, and Cherry) in 250 ml glass bottles at hospitality venues—cafés, restaurants, and bars across Bosnia and Herzegovina.
