Coca‑Cola HBC is an active member of the community in each of the 28 countries in which it operates, and Coca‑Cola HBC B-H Sarajevo is no exception.
Our mission requires us to improve quality of life and invest in local communities, so we have integrated corporate responsibility and sustainability into our business. We aim to operate in a responsible way by engaging with stakeholders and communities to support their sustainable development.
Through our core business activities – which generate income for employees, supplier payments and government taxes – our focus remains to invest in community partnerships and projects that address environmental and social issues.
Our community investment focuses on three key strategic areas, which we have identified based on the existing societal and environmental needs in the countries where we work: community well-being, environmental and water stewardship and youth development.
- 2.5m From 2010 to 2017 Coca‑Cola System in Bosnia and Herzegovina invested 2.5 million BAM in community
As part of our water stewardship strategy we partner with international and national governmental and non-governmental organisations to preserve and protect important watersheds, such as the Danube, Sava and other rivers, their basins and watershed areas, including wetland habitats and biodiversity.
In 2014, we signed a seven-year partnership with WWF (World Wide Fund for Nature) for the renewal of the wetlands and the flooded areas along the Danube in six European countries (Austria, Bulgaria, Croatia, Hungary, Romania and Serbia).
Additionally, in Bosnia and Herzegovina, together with our partners, including 13 municipalities located in Vrbars river basin, we have been conducting a joint project Clean Vrbas aiming at protecting water resources in the Vrbas River basin and the promoting importance of water preservation and its economic potential in Bosnia and Herzegovina.
As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system. “Happiness is Movement” is a project that has been implemented by the Coca‑Cola HBC B-H Sarajevo since 2013 with the aim of promoting active lifestyles and the importance of regular movement.
Happiness is Movement Coca‑Cola Fitness Day is a recreational event we launched in 2013 in partnership with the city administration of the City of Tuzla and the Sloboda Workers' Sports Club. In September 2016, Coca‑Cola Fitness Day brought together more than 3,000 participants.
In 2016, we continued our nine year old partnership with the Giro di Sarajevo Association on promotion of active lifestyle by supporting the organisation of the ninth Giro di Sarajevo recreational cycling. This traditional event gathers more than 2,500 cycling enthusiasts who promote the use of bicycles as an economical means of transport and a healthy mode of travel.
In September 2016, a unique festival of running in Sarajevo, that we have been partners for ten years now, featuring the Sarajevo Coca‑Cola Half-Marathon and recreational racing Fun Run and Kids Run, gathered more than 2,300 participants of all ages.
Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programs and offer internships, as well as empower underprivileged young people by providing skills training and access to funding. We support youth development, and our programs aim to help young people develop self-esteem and leadership skills. With our Youth Development platform, we organise internship program Coke Summership and youth program Coca‑Cola Youth Empowered.
We have a strong relationship with National Red Cross.
This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water – for example, during the floods in the Balkans during the summer of 2014.
In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.
We invested over 1,000 hours in volunteer work for emergency relief in 2014 and, along with the Coca‑Cola system, provided help to affected areas amounting to more than 800,000 KM.