Coca‑Cola in Bosnia and Herzegovina and the Sarajevo Film Festival continue a long-standing successful cooperation by signing a three-year partnership agreement. The agreement was signed by Mirsad Purivatra, director of the Sarajevo Film Festival and Mircea Draja, General Manager of Coca‑Cola HBC B-H d.o.o. Sarajevo.

Coca‑Cola HBC B-H d.o.o. Sarajevo, a member of the Coca‑Cola Hellenic Group which has operations in 28 countries, is recognised for its efforts to incorporate Corporate Social Responsibility (CSR) into every aspect of its activities. It contributes to sustainability by partnering on the most significant projects in the local communities it serves.

"Coca‑Cola in Bosnia and Herzegovina has been one of the most important partners of the Sarajevo Film Festival for 12 years, all this time actively contributing to its development. Since the very beginnings of the Festival, Coca‑Cola HBC B-H recognised the importance of the Sarajevo Film Festival not only as a promoter of Sarajevo and Bosnia and Herzegovina, but also as a partner which contributes to cultural and economic development of Bosnia and Herzegovina as well” said Mirsar Purivatra, Director of the Festival.

Mircea Draja, Coca‑Cola HBC B-H d.o.o. Sarajevo General Manager said, “We are extremely proud of the fact that Coca‑Cola in Bosnia and Herzegovina, was among the first to recognise the potential of the Sarajevo Film Festival. We see the Sarajevo Film Festival as an effective medium connecting creative young people of this country with the world film scene, providing them with an opportunity to become a part of this scene and make an important contribution to its development”.

The Sarajevo Film Festival is the leading film festival and one of the most important cultural events in the Region. The Festival has a special focus on South Eastern European cinematography and regional film through the competition selections for feature, short, and documentary films, strong industry segment, an educational platform for young filmmakers and presence of the international film industry, film authors and media representatives. Alongside a paying audience of more than 100,000 the Festival its status is confirmed by recognition by both professionals and wider audiences.

Continuation of this partnership represents an important aspect in affirmation of film art, and promotion of Sarajevo and Bosnia and Herzegovina as a significant destination on the world’s film and cultural map.

For more information, please contact:

Alma Šahbaz
Public Affairs & Communications Department 

Tel: ++ 387 33 284 160
Fax: ++ 387 33 284 111
Email: alma.sahbaz@cchellenic.com