Coca‑Cola Hellenic today welcomed the opportunity to build upon its disaster response programme and community development projects across its 28 countries following the signing of a partnership agreement between the International Federation of Red Cross and Red Crescent Societies (IFRC) and The Coca‑Cola Company (TCCC).
The global partnership involves a USD 2 million funding from The Coca‑Cola Company to support the IFRC’s work in disaster response and public engagement in communities as well as USD 1 million donation from the Coca‑Cola Foundation to the IFRC Disaster Response Emergency Fund.
The Coca‑Cola Company and the Red Cross Red Crescent already work together in over 50 countries. This new partnership, which employs the capabilities and expertise of local bottling partners, aims to increase collaboration between the Red Cross Red Crescent and the Coca‑Cola system. Coca‑Cola Hellenic has been active with national Red Cross Societies in nine countries over many years and welcomes the formalisation of the relationship in a focused, global way.
Coca‑Cola Hellenic provided financial aid to victims of disasters, such as the 2004 Indian Ocean tsunami and the 2009 Haiti earthquake. In addition Coca‑Cola Hellenic in Italy, in response to the Abruzzo earthquake in 2009.
Following devastating fires in Greece in 2007 and last summer in Russia, and floods that swept across dozens of communities in Eastern Europe between May and August 2010, Coca‑Cola Hellenic teams provided emergency relief and support to thousands of residents affected. In January and June 2010, when Bosnia and Herzegovina was hit by heavy floods, Coca- Cola Hellenic provided water for communities effected the most.
On a day-to-day basis Coca‑Cola Hellenic has worked with the IFRC to assist with vaccination programmes and first aid training, land-mine awareness, and the supply of medical equipment and education materials to combat diseases, among others.
In Bosnia and Herzegovina since 2006 Coca‑Cola Hellenic partners with the Red Cross Society on county wide campaigns for school age children - the "Be aware of mines" and the "First Aid education" have been two of the most important educational campaigns.
“By building on our connections with the IFRC we believe we can be better positioned to structure and prepare activities that can address the growing sustainability challenges and threats to vulnerable people in the communities we serve,” said Doros Constantinou, Chief Executive Officer, Coca‑Cola Hellenic. “Working together we will be able to more swiftly identify needs as well as the most efficient and effective ways to respond to them.”
For more information, please contact:
Public Affairs & Communications Department
Tel: ++ 387 33 284 160
Fax: ++ 387 33 284 111