Sarajevo, 7 June 2013 - Coca‑Cola HBC AG (Coca‑Cola HBC), announces the publication of its first Integrated Report, in which it reflects its commitment to become a stronger, more sustainable business.

One of Europe’s leading bottlers of non-alcoholic beverages, Coca‑Cola HBC continuously seeks to integrate sustainability into all areas of its business. The company published its first Global Reporting Initiative compliant CSR report 10 years ago and today is a Supersector leader in the FTSE4Goodindex and has been listed on the Dow Jones Sustainability Index (World and Europe) for five consecutive years since 2008.

The way the company conducts its business is integrated with its sustainability commitments. The next natural step is to reflect this in its reporting. A holistic description of the company’s business model and its use of capitals and resources give the reader a comprehensive and deeper understanding of the company’s positioning. This report also demonstrates how the company creates value for its shareholders, for its communities and for other stakeholders. The report also includes a more systematic description of its potential risks and opportunities.

Coca‑Cola HBC followed the guidance of the International Integrated Reporting Council (IIRC, and in collaboration with The Coca‑Cola Company, participated in the IRRC pilot programme aimed at developing best practice globally in integrated reporting.

This first Integrated Report highlights the most material issues, activities and results of 2012, and tracks the measurable progress the company has made across a range of financial, economic, social and environmental indicators.

The company’s recent move to Switzerland and listing in the premium segment of the London Stock Exchange bring about additional expectations from a broader range of stakeholders and authorities which the company aims to address in the Integrated Report. The company is committed to work hard in this new area to maintain its leadership in terms of sustainability and integrated reporting. In preparing the report the company worked to the most stringent criteria and robust international standards and for the third consecutive year, has been externally audited to reach an ‘A+’ rating in accordance with the Global Reporting Initiative (GRI G3) standard.

The report is available online at
Paper copies can be ordered by sending an email to


In 2012, the majority of countries and communities in which we operate experienced another challenging year, with the path to economic recovery still uncertain. Despite this environment, we grew revenue ahead of volume, increasing net sales revenue by 3% year on year to €7,045 million. We generated free cash flow of €341 million and pursued cost leadership through accelerated restructuring initiatives.

In 2012, we strengthened our position against competition. In 21 out of 28 markets, we gained or maintained volume share in the sparkling category and gained or maintained value share in the nonalcoholic ready-to-drink beverages category in 23 out of 28 markets.

Despite the challenging environment, employee engagement remained high at 56% and accident rate further dropped to 6.9 accidents per 100 employees, 20% below prior year and 82% below 2008. Compared to the previous year, the bottling operation’s water footprint dropped 5.5%, the carbon Emissions 6% and the land filled waste 15%. Community engagement programmes were implemented in all countries and covered topics such as water stewardship, healthy lifestyles, youth development and disaster relief, representing a total contribution in excess of €8.5 million. More than 2.5 million people participated in sports and fitness programmes.

For more information, please contact:

Alma Šahbaz
Public Affairs & Communications Department
Tel: ++ 387 33 284 160
Fax: ++ 387 33 284 111