We believe people should see clear, transparent nutritional information on the front of all our packaging.
Balance and moderation are the key to a healthy diet. We aim to give people the information they need to make the appropriate choices to live an active, healthy lifestyle.
As a result of industry self-regulation announced in 2007, our products in Europe carry Guideline Daily Amounts (GDA) to help people understand the exact contribution a specific drink makes to their daily intake of energy (calories) and sugars.
In 2009, we became the first company in the drinks industry to make front-of-package energy labelling (including calories, kilocalories or kilojoules) a global commitment for nearly all products by the end of 2011. In 2012, we were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labelling Guideline Daily Amounts.
Nutritional information helps people make choices to meet their needs. Our front-of-pack labels clearly show calorie, sugar, fat, saturated fat and salt content, both as absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, helping consumers understand the exact contribution of a specific drink to their daily intake of energy (calories) and sugars, with a view to controlling weight.
We also clearly label no- and low-calorie drinks on the front of the packaging, so people can identify them more easily.
Our partner in the Coca‑Cola system, The Coca‑Cola Company, is also committed to providing factual, substantive and understandable nutritional information on the products we produce and distribute.
In March 2017, The Coca‑Cola Company joined six leading food and drink manufacturers in backing a standardised nutrition labelling scheme for Europe, based on the colour coded system used in Great Britain & Ireland, and in full compliance with EU legislation. This coalition represents a major breakthrough in efforts to build an industry consensus on nutritional labelling, and reflects our determination to respond to consumers’ changing preferences, as well as our commitment to promoting healthier diets and balanced lifestyles.